Optimal service with a search-driven website

Stahl is a market leader in chemistry for a wide range of industries and customers. Their new website required optimization for each business and market, easy to find and navigate, but also benefitting Stahl with complete control and lead generation. Time to don our lab coats!

Search optimization as key
for a one-stop chemist shop

The biggest challenge for Stahl was to bring the relevant information and end-user searching for this data together as fast and effective as possible. But that was tricky due to the complex structure of the website, featuring all the business units and markets Stahl serves. This would make navigation difficult if you would be looking for one specific chemical solution. That’s why ‘search’ became the centerpiece of the new website, not just for search engines, but also on-site, making sure you’ll always find the droids you are looking for.

Stahl Case Not on Paper

The three steps of this optimization rocket are these:

Completely customizable page design

But that’s hardly all, as we would like to mention in addition to the simple main navigation, you will also find a sticky menu on every landing page. Everything always easy and on hand, but the same goes for the design functionalities. As the website is all about images, pages can be constructed with blocks that are easy to edit, remove or replace in October CMS. This allows for a diverse website, with a custom page layout. Yet all those images pose another challenge: they can make a site really heavy. That’s why we wrote code for an uploading tool that compresses images while retaining their quality. This bit of smart coding reduces the page loading time, which also improves your SEO!

If it can be imagined,

it can be created (and found)

Stahl now has an exciting new website, that really shows their status and identity as the market leader with chemical solutions for a variety of materials, products and industries. At this global organization, they believe that if it can be imagined, it can be created. And now, it can also be found online!

Looking to boost your visibility, increase traffic and generate leads post-GDPR? Don’t hesitate to contact us; we’ll gladly put on our lab coats and start working on your solution.